Podcast
Stats, Wins, + RecEipts
I’m a strategic product executive with 20+ years leading global teams, and scaling platforms across PlayStation, Battle.net, and Meta Reality Labs, including console, mobile, web, social, cloud gaming, and PC experiences. I lead multi-org teams to ship systems that set the strategy and direction for core engagement surfaces across PlayStation surfaces, supporting 125M+ monthly active users and 51B+ annual gameplay hours. Known for leading complex roadmaps through ambiguity and delivering durable platform strategy.
Career highlights
Launched 4K Cloud Streaming for 8M+ subscribers; 4.6/5 CSAT, 80% retention, cut load time 24s→18s, and delivered $20M annual opex savings via powerdown strategy.
Modernized the Game Data Platform in two phases, reducing partner integration effort and cutting DevNet tickets + TRC waivers by 90%.
Led the strategic evolution of PlayStation App from utility companion into a cross-surface engagement and commerce platform, driving 105% MAU growth, increasing peak monthly revenue by ~91% over prior platform highs, and growing off-console commerce participation to ~7% of total sales as the company’s second-largest commerce surface.
Shapes long-range platform investment strategy across console, PC, mobile, cloud, commerce, and engagement ecosystems using proprietary engagement, retention, and commercial performance metrics
Built and scaled globally distributed product organizations across California, Tokyo, and London, exceeding company-wide engagement benchmarks across six consecutive company-wide organizational health surveys
Built KCS + AI support automation; reduced top contact drivers 78% and increased self-service 9%.
Led second and third-party platform expansion; launched AAA titles, including Destiny 2 & Call of Duty, doubling the PC player base and revenue, and establishing precedent for non-Blizzard integrations.
Experience
PLAYSTATION
Senior Director of Product Management [2022-CURRENT] Shapes discovery, engagement, and retention strategies across entertainment ecosystems serving 125M+ monthly active users; owns player-facing platform experiences, including PS App growth, Cloud Streaming, PS5 engagement surfaces (Welcome Hub), and developer enablement systems (GDP/TRCs/SDK alignment); Defined platform engagement strategy across console, PC, mobile, cloud, commerce, and social experiences, influencing multi-year investment decisions across Studio, Platform, and Engineering organizations.
META PLATFORMS [REALITY LABS]
Head of Developer Partnerships - Gaming [2021-2022] Led the global developer partnerships team within Reality Labs Gaming, focused on building the AR/VR content ecosystem and defining product-market fit for immersive platform features. Worked at the intersection of content strategy, product integration, and partner enablement—guiding top studios through co-development, platform certification, and go-to-market readiness.
BLIZZARD ENTERTAINMENT [2011-2021]
Director of Partner Success & Product Planning [2019-2021] Directed platform product strategy and partner enablement for Battle.net, Blizzard’s flagship player and developer ecosystem. Scaled the platform to support third-party content and drove cross-org alignment across Blizzard, Activision, and NetEase to deliver technically sound, revenue-generating, and player-centric integrations.
Senior Strategy & CX Leader [2011-2019] Led Blizzard’s global approach to player-facing operations, trust & safety architecture, and organizational strategy. Partnered directly with executive producers, legal, engineering, and support to modernize how the company addressed player behavior, system abuse, and cross-functional scale. Delivered measurable improvements in player trust, employee enablement, and operational efficiency by embedding ML, data pipelines, and structural clarity into core systems.
Awards
2015 Bronze Stevie Award
2014 - 2017 Contact Centre & Shared Services Awards (CCMA)
2015, 2017 Winner: Best Customer Service Delivery
2017 Winner: Best Use of Technology (KCS)
2014-2017 Winner: Best Training Program
2015, 2017 Highly Commended: Best Use of Social Media
Integrated Customer Service at Blizzard – Award for Sales & Customer Service
2012 A|B Game Changer Award Led Talent & Culture Planning across AB.
REASONED: The Game PLan
Professional growth isn’t linear. It’s trial, error, friction—and eventually, clarity. Reasoned is where product meets power: a podcast for people building platforms, navigating leadership, and questioning the systems we work inside. Hosted by Sabrina Meditz, each episode challenges assumptions, unpacks the way we work, and gives you frameworks to grow your skills, sharpen your influence, and build a career that actually fits.
Featured
Reputation Grind
“A truly strategic business partner in every sense, I had the pleasure of working with Sabrina over the course of a decade in various roles & disciplines. Multi talented, and a strong visionary, she possesses an uncanny ability to disseminate information and present it in the most captivating way for the audience type. Collaborative and focused, Sabrina has managed multiple projects and teams where she has had to bring various and often conflicting views and agendas together, and align people and technology towards a common goal. I highly recommend her as a strategic partner who will bring immense value to an organisation .”
“Maya Angelou taught us that people will never forget how you made them feel. There are a lot of adjectives that could be written about Sabrina. I’m not sure they would do justice to how she has made those around her feel. From full-scale project collaboration to one-on-one brainstorms Sabrina made our work together feel meaningful no matter how big or small the task. She is a master at highlighting individual strengths and rallying a team that compliments each other like Nick Fury assembling the Avengers. I was very lucky to have crossed paths with a leader who brings the best traits out of folks. My light shines brighter today because of Sabrina.”
“Sabs is a great leader and communicator, she has a knack for quickly understanding the communication style of whoever she is speaking to and adapting her style so that nothing gets lost in translation. She understands the ebbs and flows of the game industry which helps her navigate and promote the projects she is working on. As a leader she always has her reports back which is rare enough to find now days. Overall a pleasure to work with and work for.”
Looking for Group?
Great products don’t build themselves. Neither do great careers. If you’re looking for a sharp collaborator, a strategic advisor, or a speaker who actually says something worth remembering—I’m in.
